Millennial donors want impact and action attached to their donations.
That’s why we built IfThen.
IfThen is the newest donor acquisition, fundraising and relationship-building platform for nonprofits. Our unique IfThen campaigns seamlessly link incoming donations to the actions and successes young donors expect for their support.
Anchor your fundraising and relationship-building efforts to successful outcomes.
Get started today!
You promise monthly action.
Donors pledge monthly support.
Here’s how IfThen works for nonprofits:
With IfThen’s tailored approach to millennial capacity-building, you can:
Translate ongoing work into donations to
passively raise $10,000 or more every year
Leverage social networks of younger
supporters to continually build your
millennial donor base.
Cultivate long-term relationships with new
millennial donors, made easy with IfThen’s
impactful text message-based
Move toward sustainability in just 30 days!
Traditional cost of donor acquisition:
$1.25 PER $1.00 RAISED**
IfThen cost of donor acquisition:
$0.10 PER $1.00 RAISED*
First-time traditional donors who make a subsequent gift:
First-time IfThen donors who make a subsequent gift:
Average cumulative IfThen gift:
$120 PER CAMPAIGN**
* Source: Association of Fundraising Professionals
** Source: IfThen testing: July – Dec. 2016