Who We Are
We’re a group of young donors who grew tired of giving in old-fashioned ways. Galas feel out of touch, direct mail is never opened, and recurring charges to our credit cards feel empty.
So when we saw some of our favorite nonprofits struggling to connect with and retain donors our age, we jumped into creating a solution that would make sense to both us and nonprofits.
We created IfThen because we believe that nonprofits matter. At IfThen, we work hard to ensure that nonprofits are set up for long-term sustainability, anchored by meaningful relationships with their next big generation of donors. Our platform was designed to foster connection, meaningful engagement, and, most importantly, effective outcomes.
We want donors to know that their support, no matter how small, effects big change. We want nonprofits to know that their hard work earned donors’ support. We want to change the world in a big way, starting in your community.
What We Believe In
Transparency and openness
Mutual responsibility and accountability
Community building and localism; empowering organizations to make a difference on a micro and community level for the matters we care about on a macro and global level
Grassroots efforts and the ability of many small actions to create big outcomes
Why We Built IfThen
Because donors want to know how their
donations lead to real change in their
community, and want to know the details.
Because we believe in rewarding
transparency and responsibility.
Because nonprofits want to connect with
young donors, and need new ways to
communicate with them
Because we want to support local nonprofits
doing the hard, everyday work of fighting for
causes that matter.